Influencer marketing: Ferrari vs Philipp Plein
Our lawyer Gilberto Cavagna, partner specialized in the protection of intellectual property rights and the use of trademarks, analyzes a sentence of the Court of Genoa which involved Philipp Plein, as marketing influencer, and Ferrari.
The Genoese judges clarified in which cases it is possible to include third-party products and brands in the content published by influencers on social media platforms.
The professionals of Andersen in Italy organized a roundtable dedicated to “Influencer Marketing” during the Legalcommunity Week. Nicola Lopez, General Counsel of Procter & Gamble Italia, and the influencer Denise Giselle Roman will participate as speakers.
Palazzo delle Stelline (Corso Magenta 61, Milan)
4.00 pm CEST